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Mobile viewership soars in setting March Madness record
Mobile digital viewers are making their collective strength known during the current NCAA tournament by blowing away last year’s then record setting totals, and doing so with the championship weekend...
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TV Everywhere drives strong growth in March Madness viewership
The push to entice digital viewers to follow this year’s NCAA Basketball tournament was a resounding success for NCAA.com and Turner Sports as their NCAA March Madness Live push underwent continued...
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NBC and NHL provide TV Everywhere for Stanley Cup Playoffs
The 2014 Stanley Cup Playoffs are here and the NHL, along with its playoff broadcast partners are using a variety of mobile and digital strategies and programs to engage fans including streaming...
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March Madness online: All 67 men’s tournament games available to cable/pay TV...
NCAA hoops on a Kindle? Sure!I’m not that old, but I am old enough to remember when the men’s NCAA basketball tournament was on broadcast TV only, and not online mainly because the Internet and world...
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March Madness online resets the record books with 17.8 million hours of live...
Turner Sports and the NCAA said that online viewing of the 2015 men’s NCAA basketball tournament once again set new records, showing (again) that the demand for live sports online is still growing...
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March Madness viewing: More digital options, plus some virtual reality
Remember when college basketball tournament season only had a small slice of games available online? Or when you had to pay extra to watch online? It wasn’t that long ago. Thankfully though the future...
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AT&T: Fans used 2.28 TB of cellular data during Sweet 16 and Elite 8 games
As the march toward the Final Four continued, fans at the Sweet 16 and Elite 8 venues for the men’s NCAA basketball tournament used a combined 2.28 terabytes of data on the AT&T networks in those...
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